It’s amazing to see that still to this day, many people think that Search Engine Optimization is something that’s a one shot venture. That is, all you have to do is work some good in-page SEO mojo, pack them with keywords, submit them to the search engines, and maybe update the meta tags every so often. That was okay about 12 years ago, when Google first started indexing, but it’s hardly the case these days.
Create content that people want to read. Pick a single keyword and write a blog article about it. No blog on your website? Create one. Immediately. Blogs enable search engines to associate a single concept (search term) with a single page on your website – thus boosting the relevance of that page to the search query. If you don’t have a blog then you will need to create static pages for each piece of new content – which quickly becomes burdensome for the webmaster and impossible to navigate for the search engine and potential customer visiting your site. See my Checklist for a Great Blog for tips on writing good content.
The t=ABC SEO GOOGLE is the tracking code that will show up whenever someone opts-in at your site. Be sure to include a unique code for each ad campaign that you use…this is how you will identify where the opt-in came from! What do you pick for the code? Doesn’t really matter, but should be something short and easy to identify.
Build relationships. Many potential strategic partners, industry experts, and clients are all using the web to build their name and image. The web is a place of cooperation as well as competition and can be a valuable resource to network.
Google says that quality content is everything. The vision they wish to dictate is that if your site content is the best-written content, you will have the highest number of other sites pointing to your site because of your website’s value for others. So within Google’s vision, you should take the time to get or create the very best content in the world. But we say that just because you have the cure for cancer on your blog does not mean that anyone will visit your site. If web searchers cannot find your content, it doesn’t matter how excellent the content may be. But should you blend excellent content with a great deal of back-links, you do have a successful formula. So the point: it’s all about marketing and in the SEO world, marketing means inbound links.
And that’s why garbage detection is part of the ranking equation. For example, if I click a link and hit the back button right away, Google knows it. If it happens a lot, the site that people click away from will see a drop in rankings, even if it’s done everything else right according to the “rules” of SEO.
Although different with SEO, Google News is also a good way of helping you bring in site traffic, which you can do to complement with your other SEO efforts.